Have you ever cut an A/B test short? Maybe because of traffic constraints, your antsy boss, or early successful results. In reality, cutting your test short can be catastrophic, making your business decision no better than a coin flip. Learn some R-driven tips & tricks to get meaningful results quickly with a statistically rigorous methodology called sequential testing, an A/B testing enhancement my team employs at Intuit.
Key Takeaways:
- What is sequential testing and how to use it.
- How to learn (and fail!) quickly by taking big metric swings
- How I used R to share my learnings & make them useful for anyone (even non-data scientists!) at my company
Shirbi Ish-Shalom
Shirbi Ish-Shalom is a human person.