Understanding customer actions
Matthias Mueller
![portrait of Matthias Mueller smiling in front of brick wall](https://posit.co/wp-content/uploads/2022/10/MatthiasMueller.jpg)
Featured in this episode
![portrait of Robert Bethel in front of off-white wall](https://posit.co/wp-content/uploads/2022/10/RobBethel.jpg)
I lead demand generation and an incredible team at RStudio. We make the best open-source and professional software for data scientists. I am passionate about telling exceptional stories at scale, running effective digital programs, and delivering wonderful experiences for prospects and customers.
![portrait of Matthias Mueller smiling in front of brick wall](https://posit.co/wp-content/uploads/2022/10/MatthiasMueller.jpg)
It is my goal to enable my team to democratize data across every department we collaborate with in order to leverage data insights to make data-backed, efficient business decisions. I whole-heartedly believe that data science should govern all decision-making processes, and hence, I stress the importance of iterating on data insights in each business function to attain key performance indicators set by the business.