13 Jun 2024
Peter Spangler
Peter Spangler, Head of Marketing Analytics at Lyft, Nextdoor, Toast
Join us with Peter at Toast to chat about marketing measurement and impact including metric selection, incrementality, attribution and experiment design.
![](https://posit.co/wp-content/uploads/2024/06/PeterSpangler.jpg)
Featured in this episode
![portrait of smiling Rachael Dempsey standing in front of off-white wall](https://posit.co/wp-content/uploads/2022/10/RachaelDempsey.jpg)
![](https://posit.co/wp-content/uploads/2024/06/PeterSpangler.jpg)
Peter Spangler
Peter Spangler, Head of Marketing Analytics at Lyft, Nextdoor, Toast
Peter Spangler is an analytics professional with 10+ years in the data science space with a heavy GTM focus that helped scale products at Lyft, Nextdoor and Toast by leveraging open-source tools to deliver business solutions driven by causal inference, propensity models, MMM (media mix models) and experimentation.