Rapid Prototyping Data Products using Shiny – Companies are becoming more aware of the need to embrace data analytics, but going from an idea to a full-fledged data-driven product can be a long and expensive process. At TCB Analytics, we advocate for a rapid prototyping approach using Shiny, a web application framework for R. Shiny enables statisticians and data scientists to quickly develop dashboards, empowering them to bring their hypotheses to life. Putting a real data-driven prototype in the hands of the end user allows for better refining of requirements before passing off to a web development team. We discuss approaches for productionizing Shiny applications and best practices for integrating your software team into the rapid prototyping process.