Grow your data science skills at posit::conf(2024)

August 12th-14th in Seattle

Have you ever cut an A/B test short? Maybe because of traffic constraints, your antsy boss, or early successful results. In reality, cutting your test short can be catastrophic, making your business decision no better than a coin flip. Learn some R-driven tips & tricks to get meaningful results quickly with a statistically rigorous methodology called sequential testing, an A/B testing enhancement my team employs at Intuit.

Key Takeaways:

  1. What is sequential testing and how to use it.
  2. How to learn (and fail!) quickly by taking big metric swings
  3. How I used R to share my learnings & make them useful for anyone (even non-data scientists!) at my company

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