25 Feb 2026 at 11:00 AM
ROI Redefined: Strategic Budget Optimization through MMM
Stop guessing which channels drive growth.
Join Isabella Velásquez and Daniel Chen on Wednesday, February 25th at 11am ET for an end-to-end workflow demo on modeling marketing spend, building 'what-if' scenario planners in Shiny, and deploying automated Quarto reports that give non-technical stakeholders a clear, data-backed view of ROI.
We will explore:
- The Workflow Architecture: A look at the “plumbing” required to move from data to insights.
- The Interface: Wrapping an existing model in a Shiny dashboard for real-time “what-if” scenario planning.
- The Delivery: Automating communication via Quarto reports to keep stakeholders aligned.
- The Deployment: Using Posit Connect to turn your code into an accessible business asset for leaders.
This workflow demo grew out of the incredible energy at our recent Data Science Hangout with Ryan Timpe at LEGO. We were so inspired by the community’s interest in MMM that we decided to build this session to address your specific questions. Thank you for the great discussion. We’re excited to show you what we’ve put together!
Featured in this demo
Isabella Velásquez - Host
Sr. Product Marketing Manager at Posit, PBC
Isabella is a content strategist, data enthusiast, and author. Her goal is to drive engagement around all the awesome things happening at Posit.
