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Posit Recognized as “One to Watch” in Snowflake’s Modern Marketing Data Stack Report

2025-10-01

Posit fuels success in AI/ML Development & Deployment through collaboration with Snowflake AI Data Cloud 

Boston, October 1, 2025 —  Posit today announced that it has been recognized by Snowflake, the AI Data Cloud company, as “One to Watch” in the AI/ML Development & Deployment category of The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World.  

The fourth annual edition of Snowflake’s Modern Marketing Data Stack identifies the technologies, solutions, and platforms adopted by Snowflake customers to show how leading Snowflake assessed the use of marketing technologies by more of more than 11,100 customers to determine how AI, privacy, and data gravity are continuing to accelerate the evolution of Martech and Adtech across 13 categories. 

The category of AI/ML Development & Deployment refers not to the foundational technological capability — which lives in the stack’s AI Data Cloud foundation — but to specific tools being used atop that foundation for core marketing use cases, among many other enterprise deployments. More and more organizations are building, deploying and managing AI/ML solutions for better campaign delivery and outcomes, operational efficiencies and more. Posit was highlighted because the Posit Native App on Snowflake provides best-in-class tools for authoring and sharing data science with R and Python, allowing expert analysis within your Snowflake instance, powered by fast, direct and secure access to your data.  

Posit’s goal is to make it seamless for data scientists to turn data into insights, wherever that data lives. It provides the premier environment for analyzing data and building applications with R and Python. Snowflake excels at securely storing data and making data and AI models available. Thus, using Posit’s best-in-class data science tools directly into the Snowflake ecosystem unlocks tremendous value for joint customers:

Develop and iterate with speed: Accelerate prototyping, deploying to production, and gathering feedback with Posit’s all-in-one solution built for data science. Do it all within Snowflake using the Posit Native App for Snowflake.

Govern and securely manage: Balance the power and flexibility that data scientists need, with centrally managed data access and security from Snowflake.

Drive cost-effectiveness: Increase the value of your data science and Snowflake investments with an approach focused on minimizing cost.

“It’s an honor to be recognized as a company to watch in Snowflake’s 2026 Modern Marketing Data Stack report in the AI/ML Development & Deployment space,” said Adam Massey, Chief Sales Officer, Posit. “We are thrilled to expand upon our collaboration with Snowflake, a partnership that is delivering tremendous value to the MarTech and AdTech sectors. Our combined efforts are enabling customers to unlock new insights, drive business growth, and accelerate innovation by leveraging the power of data. We’re excited to delve deeper into how our partnership with Snowflake is helping to shape the future of these industries.”

Posit and Snowflake’s joint solution for data science helps customers accelerate decision-making, impacting some of the world’s biggest challenges. This includes enabling joint customer, National Marrow Donor Program (NMDP), to better understand their registry of 42 million people and in turn, save more lives.

“If we’re scoring the entire registry, 42 million donors is a lot of donors,” explains Adam Wang, Senior Data Scientist at NMDP. “We can leverage our integrations with Posit Connect and Snowflake to use our Snowflake warehouse as a large source of compute and offload some of that heavy lifting. It’s very easily integrated with Posit Connect, which is really nice, because as data scientists, we’re often writing R or Python and not just SQL all day. But this connection between Posit Connect and Snowflake enables us to make sure that we’re showing the most accurate and up to date data at all times, no matter what the scale of the problem is.” 

Learn more about this inspiring customer story, and read the full Modern Marketing Data Stack 2026 to see how Posit tools are helping data science teams and their broader organizations become more efficient, secure, and optimized.

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About Posit

Posit, formerly RStudio, is dedicated to advancing open-source software for data science, scientific research, and technical communication. Trusted by millions of users, including 25% of the Fortune Global 100, Posit empowers organizations to drive innovation and informed decision-making. We focus on making data science more open, intuitive, accessible, and collaborative, offering tools that enable powerful insights and smarter, data-driven decisions. 

Contact Us: sales@posit.co

Tags: snowflake