Posit Named "One to Watch" in Snowflake's 2026 Modern Marketing Data Stack Report

Most industry recognition comes from analysts, award committees, or vendor self-reporting. Snowflake's Modern Marketing Data Stack report works differently. It's built from anonymized usage data across more than 11,500 Snowflake customers. No nominations, no opinion panels. Just what teams are actually running. For the second consecutive year, that data named Posit a "One to Watch" in the AI/ML Development and Deployment category.

Why did Posit receive this award?

Posit offers the Posit Team Native App on Snowflake, which installs directly from the Snowflake Marketplace and runs Posit Workbench, Connect, and Package Manager as a native application inside the customer's own Snowflake account. Data scientists write R and Python in RStudio, JupyterLab, VS Code, or Positron — against Snowflake-governed data, without ever copying it out.

That distinction is what Snowflake customers are responding to. Joint customers cite three benefits, consistent with the rationale Snowflake gave for Posit's 2026 recognition:

• Faster development. Prototyping, deployment and feedback happen in a single environment, reducing handoffs between data science and engineering.
• Centralized governance. Sensitive data stays inside Snowflake, eliminating ad-hoc data extracts and reducing audit surface area.
• Lower total cost. Compute is managed inside Snowflake rather than across parallel data science infrastructure.

The results show up in how customers talk about it. The NMDP uses Posit Connect with its Snowflake warehouse to score a registry of 42 million potential donors, accelerating matches for patients with blood cancers. Pinterest's People Analytics team runs statistical modeling on workforce data through Posit Workbench connected to Snowflake — without downloading any personally identifiable information. Brilliant Earth replaced manual weekly reporting with automated, AI-driven processes built on Posit Connect alongside Anthropic and Cortex models.

Two Years of One to Watch Awards for AI/ML

A single mention in a usage-based report could be noise. A second consecutive year in the same category is a signal. It means the pattern Snowflake observed in 2025 — data science teams running R and Python inside the AI Data Cloud — deepened in 2026.

Snowflake CMO Denise Persson framed it directly: "a partner like Posit appearing again signals that R and Python data science inside the AI Data Cloud has moved from emerging pattern to standard practice for the teams shipping AI-driven marketing."

The 2026 edition of the report also broadens its lens to capture how AI, data gravity, and privacy are reshaping how marketing technology decisions get made — all forces that favor keeping data centralized rather than spread across parallel infrastructure.

The Posit Native App on Snowflake is available now through the Snowflake Marketplace. Posit and Snowflake customers can request an expert conversation here.

What's next

• Get the Posit Team Native App and start a free 30-day trial
• Watch Posit at Snowflake Summit Demo Recording: AI-Powered R & Python Data Science You Can Actually Trust 
• Learn about the Posit and Snowflake partnership
• How Posit and Snowflake Built an Enterprise Data Science Engine: From Native Integration to 173% Pipeline Growth
• Watch May Workflow Demo Video

About Posit

Posit, PBC (formerly RStudio) creates software that helps individuals, teams, and organizations make better decisions with data. We believe the best analyses are correct, transparent, and reproducible, and that humans and AI work best together. Posit’s products, including Workbench, Connect, and Package Manager, power data science teams at thousands of organizations worldwide, from startups to the Fortune 500. Learn more at posit.co.

About Snowflake

Snowflake is the platform for the AI era, making it easy for enterprises to innovate faster and get more value from data. More than 13,300 customers around the globe, including hundreds of the world’s largest companies, use Snowflake’s AI Data Cloud to build, use and share data, applications and AI. With Snowflake, data and AI are transformative for everyone. Learn more at snowflake.com (NYSE: SNOW).

Frequently asked questions

Q: What is Snowflake's Modern Marketing Data Stack report?
A: The Modern Marketing Data Stack is Snowflake's annual report analyzing marketing technology adoption across its customer base. The 2026 edition is built from anonymized usage data across more than 11,500 Snowflake customers and names "Leaders" and "Ones to Watch" across 13 marketing technology categories.

Q: Why was Posit named "One to Watch" in 2026?
A: Posit was recognized in the AI/ML Development and Deployment category because Snowflake customers are using the Posit Native App on Snowflake to build, deploy, and govern R and Python data science work inside the AI Data Cloud — including marketing use cases like customer segmentation, attribution, and lifetime-value modeling.

Q: What does the Posit Native App on Snowflake do?
A: The Posit Native App on Snowflake runs Posit Workbench, Connect, and Package Manager as a Snowflake Native Application inside the customer's own Snowflake account. Data scientists work in R and Python through RStudio, JupyterLab, VS Code, or Positron against Snowflake-governed data, without copying data out of the AI Data Cloud.

Q: Is this Posit's first time in the Snowflake report?
A: No. Posit was also named "One to Watch" in the same AI/ML Development and Deployment category in Snowflake's 2025 Modern Marketing Data Stack report. The 2026 recognition is the second consecutive year.

Q: How do customers access the Posit Native App on Snowflake?
A: The Posit Native App on Snowflake is available through the Snowflake Marketplace and installs directly into the customer's Snowflake account, running on Snowflake-managed compute under existing governance policies.